Delaware Business Blog

Digital Marketing Essentials for Business Growth Series – What’s in a Name? (Part 2)

What’s in a Name?

Everyone talks about “building a brand”. What is a brand?

This workshop will take you through the steps in understanding what branding is, how to begin to build one, and the steps necessary to consistently reinforce your brand message. AND, more importantly how that Brand Message can be “evangelized” by your best customers!

Topics covered:

  • Do you have a brand?
  • Does your brand match the consumer perception of your brand?
  • How do you get the word out:
  • How do “Customer Evangelists” help spread the work?
  • We’ll be joined by experts and practitioners from mid-sized Delaware businesses, who will be ready to answer your questions, talk through specific roadblocks, offer insights from their experience in the field, and provide you a template you can use to outline your next steps.

    What: Finding Your Next Customer – What’s in a Name? How to Build your Brand
    Where: New Castle County Chamber of Commerce | 12 Penns Way, Newark, DE 19720
    When: Wednesday, May 21, 2014 from 8:30 AM TO 11:00 AM
    Cost: $35 member | $50 non-member
    Speaker: Kyle Buzzard – The News Journal Media Group

    Kyle Buzzard is currently a Key Account Sales Executive at the News Journal Media Group partnering with some of the largest local and regional business in the area. He has extensive experience working with digital marketing and small business including as Director of the Entrepreneurial & Small Business Center at the Delaware Economic Development Office and as owner of a small business development consulting firm.

    Register for this event!

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