Delaware Business Blog

Learn Practical Internet Based Strategies To Sell Your Products and Market Your Business- for free!

And make sure you hurry; The application deadline is 3 PM, Tuesday, February 12, 2013!

eCommerce is an essential New Economy strategy! It is also a geographically unconstrained form of business requiring only a low cost of entry. Thus, eCommerce is not only a sound business model for entrepreneurs and small businesses in general, but it also offers unique opportunities for entrepreneurs working in small towns and rural areas. Unfortunately, the knowledge, skills and experience needed for setting up and operating eCommerce businesses are not inherent to many small business owners.

This course will assist participants in establishing their eCommerce business or supplementing their current sales practices of their existing small business with technology‐based support. The course is for entrepreneurs, innovators, and small business owners (including non‐profits) looking to start or expand a business selling products and/or services via the Internet. Upon completion of the course, participants will be aware of various considerations required for successful Internet sales and marketing, and they will be able to plan for, and estimate the cost of, the equipment, software, physical facilities and consulting and/or support services necessary in order to start and run their eCommerce business, and they will be more aware of the critical technology tools and elements required to “scale” their business.

This training will offer a comprehensive array of eCommerce topic areas, including: *

Web Design/Development
Website Optimization
Social Media: Value of, How to, ROI
On‐line and Off‐line Promotion/Marketing/Advertising
Related Legal Matters
Inventory Control and Management
Technology Tools Necessary to Scale Your Business in a Digital Economy
On‐line Payment Solutions
Introduction to the Amazon Marketplace
Alternative and Traditional Funding Solutions for Small Business Owners
Vital Technology Tools and Software Solutions

The eCommerce training initiative is sponsored by Downtown Delaware, a program of downtown revitalization that utilizes the National Trust Main Street program model; the Delaware Emerging Technology Center (ETC), a virtual incubator hosted by the DEDO formed to create strong environments for the creation and growth of emerging technology companies; and Delaware Technical Community College ‐ Terry Campus. Both Downtown Delaware and the Delaware ETC are programs of the Delaware Economic Development Office (DEDO).

A cadre of topic experts and practitioners* will be engaged in teaching and sharing their tips, including, but not limited to:
Wes Garnett
Ken Grant
Whitney Hoffman
Leexan Hong
Darnyelle Jervey
Dave McCormick
Maya Paveza
Brad Wason

* NOTE: Topic areas and speakers may vary slightly from those proposed.

So by now, you should be asking if this is for you!?! Here’s some info to help you decide:


  • eCommerce Training is for entrepreneurs, innovators, and small business owners looking to start or expand a business selling products and/or services via the Internet.
  • Participants should already know basic business fundamentals‐‐such as how to prepare a business plan, how to legally establish a business, how to fund their business, etc.—as these topics will not be covered in great detail in this training. (It is recommended that participants avail themselves of the cadre of DEDO’s statewide small business partners to assist with business‐related fundamentals prior to or concurrent with participation in this
    training initiative as well as DEDO’s upcoming Kauffman FastTrac training classes for entrepreneurs. See (Click on Business Services and then Entrepreneurial Resources.)
  • This is not a course in website design. Participants will not be trained to actually create their own website.
  • A basic familiarity with personal computers and the Internet is a pre‐requisite for this training. However, participants do not need to have experience in computer programming or website design, per se.
  • Daily training will not require the use of a laptop. Participants may opt to bring a laptop.
  • There will be no monetary cost to participants for the training. However, participants will be required to successfully complete and submit the Application by the deadline and commit to attending all three days of training in order to be qualified for acceptance to the program, and upon successful completion, receive a Certificate of Completion.
  • A detailed agenda will be provided to participants upon selection to the class.
  • Want more information?
    Contact Elaine Rockwell at 302‐739‐4271or Diane Laird at 302‐577‐8477

    eCommerce Training Schedule

    The eCommerce training encompasses a three day course of training that will provide sufficient background for entrepreneurs, innovators and small business owners to learn the components of establishing and operating an eCommerce business in which they can learn to increase the use of the Internet for marketing and sales of their business services and products.

    The eCommerce training initiative will take place at DTCC – Terry Campus on February 19‐21 (Tuesday, Wednesday, and Thursday) from 8:30 AM ‐ 4 PM daily. Lunch will be provided each day.
    Maximum class size is thirty five.


    NOTE: Please apply early. Selection will be based on timely submission and review, as space is limited. There will be no monetary cost to participants for the training, although participants must commit to attend all three days of training in order to be considered for candidacy in the program and, if successful, to receive a Certificate of Completion. Participants will be notified of selection by close of business Thursday, February 14.
    Questions should be directed to:

    Or just apply online here.

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