If you are in business, you should be using Social Media! It is beneficial for small businesses to create content on social media tools such as Facebook, LinkedIn and Twitter to establish a presence online, to drive the conversation about their companies and products and to build credibility and trust with clients and potential customers.
A survey conducted by CompTIA in 2012 found that that benefits of using social networking tools include:
Better communication with clients (61%);
Brand positioning (49%);
Real-time customer satisfaction (48%); and
Potential lead generation (43%).
So how do you get started?
The U.S. Small Business Administration and the W20 Group, a cluster of digital communications companies, will present Creating Content and Engaging for Facebook, LinkedIn and Twitter, the third topic in the five-topic social media webinar series. The webinar will help small business owners create content to broaden their reach and market their products using some of the most popular social media tools.
Trellist® Marketing and Technology hosted “Technically Challenged — A Battle of the Brains” during Philly Tech Week to demonstrate how rapid creative thinking and technical knowledge come together to solve real business challenges. Some of Philly’s brightest technologists, designers, entrepreneurs and strategists were grouped together to see which team could develop the most innovative solution. A new video released by Trellist captures the spirit of the event and features interviews with event participants and judges, while also spotlighting the winners.
The video recap of Technically Challenged is now available at http://youtu.be/CsjI2w61QZI.
The winners of Technically Challenged integrated social media, a mobile application, and a virtual concierge service with the objective of increasing online sales for a fictitious Philadelphia specialty retailer. The winning team included Michael Carvin from New Jersey, Jessica Samph from Pennsylvania, John Cerami from Washington, D.C., and Constantin Bigu from Eastern Europe.
“All six teams developed surprising and unique solutions this evening. They really showed what can happen when a diverse group of analytical thinkers attacks a business problem together,” remarked Chris Wallace, one of the event organizers from Trellist. “This is definitely in keeping with the spirit of Philly Tech Week.”
Technically Challenged was hosted at the offices of First Round Capital on 4040 Locust Street. It included six teams and more than 70 total attendees. The winning team received a basket of technology gadgets valued at more than $800 that included a Kindle Fire HD, Jawbone JAMBOX speakers, Bose headphones and Apple gift card.
Judges for the competition included a number of leaders from the Philadelphia-area marketing and technology community: Sarah Caputo, Director of Marketing Communications, Comcast Cable; Kjell Hegstad, Managing Director for Mobile and Emerging Technologies, Capital One; Steve Kirton, President, Circa Healthcare; and Corinne Warnshuis, Event Coordinator, Technical.ly.
About Trellist Marketing and Technology
Founded in 1995, Trellist Marketing and Technology is a mid-size professional services firm with practice areas in Business Strategy, Marketing & Branding, IT & Application Development and Education & eLearning. Trellist offers high-level strategic consulting and tactical design and development as a full-service agency or a resource management organization. Headquartered in Wilmington, DE, Trellist works with global, national and regional clients.
Trellist Marketing and Technology
117 North Market Street, Suite 300
Wilmington, DE 19801
The Delaware Business Weekly Round Up is designed to bring you some quick links to news headlines and press releases from companies based in Delaware and issues impacting business the State of Delaware. Here’s our edition for May 11th, 2013 to May 17th, 2013:
It’s back after about a 5 year hiatus!
The conference aims to update businesses about labor law, workers compensation, anti-discrimination, the Affordable Care Act, and other issues affecting the business bottom line. This includes a look at “Delaware’s economy: where we’ve been, where we are and where we’re going,” information about an improved process for accessing quality workers through Delaware-Job-Link, and current information on the Affordable Care Act, workers compensation, anti-discrimination and labor law.
Connect with some of the area’s leading business women at this quarterly cocktail and hors d’oeuvre mixer!
This second W.I.N. of the quarterly series will feature a presentation from our series sponsor Judy Bell, Senior PNC Business Banking Vice President entitled, “Numbers You Need to Know to Help Your Business Grow”.
Please join us for GREAT networking Chamber Style at this popular “Women Only” event.